Campaigns
Quests, sprints, launches and viral loops, from brief to measured result.
01 Selected campaigns
Filed by status
ExecutedNEW
ADI PredictStreet: World Cup Sprint
A 39-day quest with a PS Card SBT, leaderboard and tournament prize structure, anchored to the FIFA World Cup, with daily matchday content.
185K+ users · $21M+ prediction volume · 3.8M X impressions
Executed
Jupiter Gacha: Solana launch
Launch marketing for a Solana gaming product.
$25M+ in sales in two weeks
Executed
TOKEN2049: creator-led ticket campaign
Creator-led performance marketing for ticket sales.
Ticket sales up 20%
Executed
Lotte (BellyGom): Web2 brand into Web3 IP
A Web2 brand entering Web3 through IP.
$2M+ in Web3 IP revenue
Strategy
DAC: Conviction Sprint and ambassador programme
A staking flash campaign and a two-track ambassador programme, built to run before the token launch.
37 co-marketing targets across quantum, oracle and infrastructure
Strategy
FC Barcelona: Barça Banc pre-registration
‘Are You The Ultimate Barça Fan?’: a pre-registration viral loop aimed at LatAm, timed to the World Cup kickoff.
Viral loop · LatAm
Pitch
Coinbase India: ONCHAIN
A campaign built around a character-led AI persona, with X and Instagram playbooks.
Pitch
02 Process
How a campaign runs
Brief and audit
What the product needs, where the audience already is, and what competitors own.
Mechanic
The hook: a quest, sprint, loop or countdown that gives people a reason to act.
Build
Narrative, assets, channel plan, creators and the tracker that runs the work.
Launch and iterate
Daily tracking, a weekly review, and the changes the numbers call for.