Karsha
Head of Marketing, Surgence Labs
Marketing for Web3 that ships.
Front page Strategy, then execution
Marketing for Web3 that ships, from testnet to token launch.
Go-to-market, campaigns and communities for Web2 and Web3 teams, run as one plan.
Karsha leads marketing at Surgence Labs, a go-to-market agency. The team runs multi-client GTM, content operations and campaigns, and the work spans the narrative, the launch mechanic and the channel plan behind it.
Over nine years in marketing, five of them in Web3, the work has covered testnet narratives, token launches, prediction-market campaigns, exchange trading competitions and creator-led communities.
Tip!Scroll for the case studiesKarsha
Role
Head of Marketing
Gaming · Solana
Jupiter Gacha
Solana launch marketing for a gaming product.
$25M+ in sales in two weeks
Perp DEX
StandX
Marketing to grow a perpetual DEX from zero.
$200M+ TVL in three months
Stablecoin
Falcon Finance
Marketing for a stablecoin protocol.
TVL from $75M to $2.1B+ in six months
Infrastructure
ETHGas
Web3 growth marketing for a gas infrastructure project.
$2B+ all-time-high FDV and 920K+ community
Prediction marketNEW
ADI PredictStreet
Marketing for a prediction market launch.
$100M+ volume in 7 days, $234M notional in 30 days
DePIN
Mawari
Node sale marketing for a DePIN network.
$6M+ in node sales
9
years in marketing
5
years in Web3
$2.1B+
billion+ TVL for Falcon Finance, up from $75M in six months
920K+
thousand+ community members for ETHGas
Also
Jupiter Gacha, StandX, Mawari and ADI PredictStreet, with the same method behind each one.
Every number above comes from a Surgence Labs case study. The method is the same each time: a clear objective, a mechanic people want to join, and a weekly review.
Campaign results are reported at the time of each launch.
Go-to-market and marketing
Launch planning, campaigns, content operations and creator activation.
For teams that need a senior strategist to plan the launch and run the work across channels.
Email to start →Need a second opinion before a launch, a positioning review or a campaign audit?
Book a one-off session. If it is useful, go deeper on the same problem.
Brief
You tell me what is coming and what is not working.
Review
I look at the plan, the channels and the numbers you already have.
Recommend
A short written list of what to change, in order.
Hand over or retain
Run it yourself, or bring me in for the next stage.